Social Media Optimization (SMO) is a way to optimize web sites so they would be more easily connected or interlaced with online communities and community websites, also called social media sites. Methods of SMO include adding RSS feeds, adding a "Digg this" button, and incorporating third party community functionalities like Flicker photo slides and galleries or YouTube videos. Social media optimization is a form of search engine marketing.
Five rules of Social Media Optimization
Social media can be considered anything that can help in building a community to rally around. Company’s websites such as Digg, Delicious, Facebook, and Revver all fit the bill. These are all websites that can now be used as places to put out your marketing message. Spreading messages through blog posts and blog search engines also fits the bill.
It is all about making something easy to spread, which, by the way, used to be called word-of-mouth. Buyer beware though, you can't force SMO (Social Media Optimization). This is pull marketing it is not "push your message onto someone marketing". Basically, SMO is about implementing changes to a site (or blog) so that others can easily link to it, tag it, post a comment to it; and then submit it to social bookmarking sites.
The result is more visibility in the above mentioned websites, more exposure on Technorati, inbound links, and an increase in targeted traffic.
The key, however, is having valuable content that “engages” others. Social Media is hitting the online marketing space faster than a speeding RSS feed. The concept continues to evolve, and more and more internet marketers are looking for the next major way to fully leverage Social Media strategies for clients, products and services.
SMO refers to the process of refining a website (optimizing it) so that its awareness and content are easily spread through social mediums and online communities by users and visitors of the website. This can include anything done "on-page" such as improving the design and usability of the website so that it becomes more compelling to users, in an effort to help them spread it through social media sites.
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