A web banner or banner ad is a form of advertising on the World Wide Web. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking them to the web site of the advertiser.
The advertisement is constructed from an image (GIF, JPEG, PNG), JavaScript program or multimedia object employing technologies such as Java, Shockwave or Flash, often employing animation or sound to maximize presence. Images are usually in a high-aspect ratio shape (i.e. either wide and short, or tall and narrow) hence the reference to banners.
These images are usually placed on web pages that have interesting content, such as a newspaper article or an opinion piece.Pay-Per-Click Banner Campaign Model is sold on our Cost-per-Click model. This means that advertisers are charged by the number of unique visitors who actually read the ad and click-through to the advertiser's website.
The concept of pay-per-click, or PPC search advertising is simple -- you have your listing placed within or alongside search results in exchange for paying some fee each time a someone clicks on your listing in those search results. Most search engines set advertisers against eachother in auction-style bidding for the highest positions on search result pages.
There are several benefits to this advertising method that make it useful to just about any web business, and make it so important that it should be exploited to its fullest before advertising in any other medium.
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