Pay per click is a more advanced form of advertising. Pay per click advertising offers one of the most dynamic forms of promotion ever created. Since you only pay when someone visits your site, you can think of it as running an advertisement where you only had to pay for the people who read it!.
It is a business model for listing in search engines and directories that charges local advertisers based on each call made on their advertisement.
Apart from local advertisers, some Pay per Call engines allow national advertisers by relating advertisements with local telephone number. Advertising your product by categorizing it differently enhances the influx of potential buyers to your website.
While many companies exist in this space, Google AdWords and Yahoo! Search Marketing, which was formerly Overture, are the largest network operators as of 2006. In the spring of 2006, MSN started beta testing their own in-house service, MSN ad Center.
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