Link exchange, the practice of trading links between websites so that search engines count how many websites link to yours and what keywords they use when publishing this link, has the effect of increasing search engine placement for the sites involved.
As a general rule, the more sites that link to your site, the higher your search engine placement will be. In fact, in the last few years, this practice has gained much popularity as many popular search engines started favoring sites that had more links in the rankings. As it stands, link exchange has become very critical if a website is to survive in today’s increasingly complex World Wide Web.
Link Exchange Outsourcing programs lead to a very unnatural pattern of linkage. It should be well within the capabilities of modern search engines to spot this unnatural pattern, and deal with it accordingly. Perhaps some do, but if not, like the Sword of Damocles, the very real threat of devaluation of link exchange programs could be hanging just above.
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