Yahoo Search will use a blend of video, music, lyrics and images properties all put together to the Yahoo Search Music Shortcuts as an enhancement to its features in searching. The video will also have video preview capabilities. This will help users gaining information and also getting entertained.
Yahoo to provide Paypal option for its advertisers
Yahoo search marketing has added the option of Paypal to help its advertisers send payments on Paypal as an option. Paypal has been as easy way for money transfer online and since many advertisers use Paypal merchants feature for their transaction, this facility has been added by Yahoo as well.
For Google the software Adobe Integrated runtime and Flash are a requirement, as for playing Internet video the software Flash is needed. MSN has its own software similar to Flash to play videos on internet without downloading plug-ins to your machines.
Therefore, Google is planning to acquire Adobe Acrobat, Photoshop, AIR and Flash from Adobe. IAB and Lead Generation Committee issue standards of Data safe Transfer
“Lead Generation Data Transfer Best Practices “ has been announced by Lead Generation Committee with the help of the Interactive Advertising Bureau that includes the standards for advertisers and publishers on security of data that is sent and standards on receipt of data that is transferred online everyday by companies.
It stresses on encryption and common format of data for security online.
Google webmaster has been improved to be aware of sitemap .The system will tell whether the sitemap URL is valid or not, webmaster will be alerted for all problems instead of the alert only on the first problem and webmaster will be able to tell against URLs with less inputs in the Google webmaster.
According to a survey, online retailers are not making maximum benefits of SEO. Out of top 100 Internet retailers only 20% are well optimized and others are either moderately or nominally optimized.
The survey has been done to encourage retailers to keep a check on their performance in search engines and improve their rankings by using the benefits of SEO.
After Yahoo has launched its Traffic Quality Centre (TQC) , Google is also launching its click fraud protection system called the Ad Traffic Quality Resource Center where Google will filter automated clicks ,do offline analysis of clicks and investigate from advertisers to keep a check on the valid clicks.
LA times is using the Google Map Mashup that shows the areas information relating to homicides that have occurred at a place in a particular area of Los Angeles. The Maps also inform about the type weapon used to commit the crime .This feature will be helpful in selecting an area to live in LA and making sure of the neighborhood.
Next week Google is coming up with a feature to embed maps directly into the web page Google will provide feature that helps coder to just copy and paste of code to the page to embed an image.
Google will enhance the feature to get it embedded in blogs and non-developer generated sites as well.
To cater the needs of semantic search on web, a research project in Computer Science and Electrical Engineering, carried out by Ebiquity Research Group, has developed an engine that searched documents on semantic web. The research was carried out at the University of Maryland.
Google will stop its video sales service on net from Wednesday. Google will not show the television shows through the Google Video Service and stop offering download-to-own and download-to-rent programs on Wednesday, according to an e-mail messages sent to the customers.
Google is planning to shut down the video rental and video selling services. The service had started 19 months back and Google is supposed to be working towards advertising format and will find a video advertising system at the year end. The video section on the website of Google will stop showing paid programs.
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