There are a list of checklist for your website that should be done to make sure that you followed the SEO rules. Other than the important tags like Title, Meta, Content, image Alt etc. you should be aware of the modifications in search technologies:
Do not put frames, avoid using Query strings - You need to keep your code clean. Unnecessary use of tags can result in creating extra burden on your website. Frames are not good for SEO purpose. A frame only confuses the Google crawler. Frames are considered to be outdated and not to be used in a website. Query Strings should also be avoided while coding to get a good SEO result.
Manage Code and Content- You should remove all the common code related to CSS and JS files to a single file .This will also help your code page to look neat and allow the important code and content of your page to be managed properly.
Check Flash Content - If you have links to your internal pages in Flash or JavaScript then please remove them or modify your pages in a way that it is HTML compliant. In fact new features like CSS streamlined video can be used instead of Flash .Flash pages have flash intro that involve sounds, movies and is much heavy. The Flash pages are converted to HTML pages and then indexed by search engines and the robots.txt file should be uploaded with a flash site to disallow the Flash pages to make a copy of pages in order to ensure that these pages are not seen as duplicate content.
File Sitemap.xml - You need to check your code for browser compatibility and proper navigation. Generally a hierarchical navigational system brings better result in a search engine. Google, Yahoo, MSN and Ask all search engines support the sitemap.xml format and can automatically discover the sitemap. In the robot.txt you can point the search engines to the URL of your sitemap.
Robot File configuration - If you want only limited files and directories to be searched by the search engines you will need to place the robot.txt file to hide files or directories that you don’t wish the search engine spiders to find. The robot.txt file generator tools are designed to create the text for your file and you can add files to it.
Other than these you can use the Google Maps feature and have content local to your area
You need to validate your code before launching your website. You will have to check for valid code according to W3C standards and after validation the search engines will pass your code.
There have been many assumptions made in regard of semantic searches. It is supposed to be a system that understands the query regarding a search made by a user like a human brain and you get the content you need without getting into the details of the web page or you don’t need to click almost five to ten links to reach to your needed result.
The search system will understand all the non text items and key information of the webpage using cognitive algorithm. Non-text items will ultimately be just as easy to index as text and Meta tags if semantic searches are implemented.
There are research going on in this direction .Many assumptions have been made in this regard and effect on the ranking of search engine for the websites already present in the search engine are being studied. It is said that Google’s indexing algorithm relies on popularity to find results. A step towards improved search techniques and innovations in search results are launch of Google Base, Universal Search, and the introduction of personalized search.
The basic requirement for a search to perform such a semantic search will require knowledge of languages that can provide us with a speedy and scalable result. The previous algorithms are based on information in text, content, Meta tag, title, images; links. The semantic search will require huge information to be sorted out by the search engine.
Search engines will need to understand the non-text items like the Google’s photo organizing software that can search items and rank them by colors or to get the information from the pictures of a video information tapes. To collect the information regarding semantics search and also to deliver the search result very high performing and speedy system will be required.
Generally two kinds of semantic searches are being worked out, one to embed the web page with semantic searches and other to make the search engines semantic. The web pages with semantic searches are called Semantic Web .A lot of work has been tried towards achieving semantic web that had almost no results.
The other is the Semantic Search Engine “concept where the search engines have been modified o meet the semantic search needs. Many companies are working towards building such a search engine and if a success in this regard is achieved it will transform the search concept completely.
Rich Internet Application (RIA ) have many advantages and limitations to their credit. RIA is heavy files and can show more information through the animations on a webpage and also make the web page look attractive. Java, Oracle, Flash all has RIA technologies available.
Historically a hybrid technology was used to display the Flash movie files that are given the extensions SWF (Shock Wave files). If your website was a completely flash based website, a dummy code for the HTML was used to get the pages interlinked and to extract the content of the flash pages.
Earlier Google did not index the SWF files and the ranking was not found for websites using SWF on Google. Yahoo and Google, did not spider Flash content, they could not read the compressed file and no information could be gained from the flash files and much of the text inside the SWF appeared as graphics to the search engines. If your home page was a flash page then you need to have off page factors like link popularity and link reputation to carry your website. Generally the search engines don’t get a keyword related to the page that was designed completely in flash.
With the changes in Search engines technology, rich internet applications friendly searches and indexing of the flash have been introduced. Yahoo Map is also a type of shock wave file. Google can read the text in a flash file and get the linking of the product present in the flash file on the search result. There are a few instances when the conversion of text from one form to other can result in duplication of your content and also result in a bad ranking.
Many commerce sites need their products to be displayed through their website and that can be best done by using a RIA, but as was the presumption that Flash files were not indexed and did not perform well on search engine, there has been hesitation in using Flash files. But now we have found that search engines spider the content in Flash and direct link can be provided to the search result page.
Limitations of using RIA in your web page is that ,when you have created a application where it goes to the database to retrieve information, this content won’t be indexed by Google. Google cannot crawl your web page using SWF. Also WebPages are not refreshed after loading as the indexing couldn’t differentiate between one page and another. This problem has been solved as most of the RIA technologies now allow for some form of URL changing and the technology within the application to respond to that URL. You can have the RIA files on your web page and get a good rank in search engine as well.
The proper investigation regarding the marketing of a web site already ranked high in a search engine and also of a website that has a low rank , gives you clue to the rules to be kept in mind for search engine marketing. The analysis regarding the websites tells you that if your website is performing well on a search engine, it will soon be eluded by a competitor if you are not continuously upgrading the standards of your website to meet the everyday changes of SEM. You have to follow the following rules for SEM to get the proper results of SEM.
* Firstly it is important that you take risks and make changes for your already high ranking website. You need to have proper link building and on page site optimization for your high ranking website.
* The major search engines are always finding new ways to improve their performance and changing their own ways to get the final search results. To get a website to a high rank, you need to be aware of the latest modifications in search engines.
* Whatever be your way of marketing, you need to know that your website is for the customers and viewers on web. You should have a way to get feedback from your users to get the reason why your website is doing well or not doing well on SEM.
* Your previous experience as a web marketer will give you idea of what can be done to improve your situation. You can get guidance from those performing well in SEM.
* Whatever be your way of marketing you need to be different from the crowd and prove that by observing and listening to what others are saying and doing, then you need to talk differently from the other people, to let the crowd listen to you.
* You need to be far-sighted and think before acting, you need to know the consequence of your actions beforehand. You need to provide benefit to your client for long terms and not try to get a short cut to success. You need to keep learning from your mistakes and also to learn from other people’s mistakes. Keep learning and spend some time on research work.
You should know that different rules to be followed for different customers like SEM for a B2B business follow a different rule than SEM for B2C. In case of B2B SEM, your clientele belong to a certain group and you need to have information about the business and customer of your website. You should also be aware of vertical searches. In B2B SEM you should have contacts with the customer group. In a few situation, pay-per-click marketing don’t benefit your web promotion campaign to the way it is needed .You should know the distinction between the different options available for marketing.
You need to use of all spam-free search engine marketing strategies to get to your customers and promote your website.
If you have your website in supplement results, you will be worrying as Google has announced that it is dumping the supplement results label from its search engine. Supplement results shows the web pages that have lost their popularity or have some sort of duplicate content. Google considers pages in supplement results to be of low standard and less important to be shown in the search engine.
Removing the supplement result head will also prevent the supplement webpage get attention from viewers. Generally supplement results were not shown on the first page of Google Search results, in fact supplement were shown after normal results. Supplemental results are treated as second class results having no valuable information .There are many conditions when your web page may come under supplement results
* If your website has both www and non-www version and Google indexes both the version, then it is quiet possible that your website comes under supplement results.
* If your web content is treated to be duplicate content by Google.
* If your webpage have less inbound links and has lost popularity
* If Google thinks that the content on the pages of your website are of no relevance or copied from other pages or have Wikipedia contents then it may not trust your website
According to the Google technical member Matt Cutts, he got many emails from internet users related to supplement pages based on supplement indexing issue. So the indexing was being sort out and finally the supplements results have been dropped. This has been an expected step from Google. This will allow Google to give, to the point results for a search and remove useless pages. This can worry those web site owners who have their pages under supplement results.
If you have website having supplement pages, you need to know that the supplement results Head has been removed from the search ,but the web pages exists in the database of Google they have not been removed and so they will be present on searching in Google.
Google is supposed to have highest market in Search Engine business. Google is making much profit through its SEO and SEM tools and techniques. The experts give the credit of Google success to its unpredictable scientific search algorithm and its expenses on its research work and maintenance of data.
Google has a number of features in its SEO business like video delivery, email, image, maps and document storage. The search results by Google are given after following the Pagerank formulae. The content of the website and innovative methods used in the making of the website is also considered in giving ranking in search engine.
Duplicate content pages are removed from the search engines. Google is strict about unethical practices used to gain ranking in search engines and that makes it more reliable. Google disqualify a website from its search engine, if there are any complaints from the users.
The most important of all is that Google handles the search engine traffic with great ease and that happens because it is supposed to have approximately 3 million computers working towards providing the SEO and SEM services. All the computers are open source Linux and Google spends about 900 US dollar on a single computer.
According to estimation Google uses about 1 million servers to store its data. So Google has been making high expenses on storage and processing of the high data fed into it from all parts of the world.
All theses have made Google one of the favorite search engines among the Internet users.
You can never be sure of how your website will perform in a search engine. There are many problems that a SEO company faces to implement SEO and SEM into a website. To meet the challenges of SEO company trained and technically expert people need to work on the websites. You should know in advance about the advantages and disadvantages of working in a field like SEO.
* You need to understand the requirement of the client
* You need to have technical knowledge to implement best SEO practices in his client’s website
* You should know your client and business of your client well ,to make a website about your client’s product
* You should have sound business knowledge to bring business to your clients
* You need to know the limitations of implementing SEO to a website.
* You should know the best practices to provide maximum benefit to your client.
To increase the traffic to the website the SEO should not use illicit methods for promoting his site and also shouldn’t make false promises to his client instead go for fair means and ask the client to have patience to get the website high in ranking. The company needs to understand all the means of marketing on web and make appropriate use of the opportunities available.
There are many social blogs site and social media sites where you can promote your clients site .Create a social network to bring traffic to your website and after you have done your job you can wait for results .If your website is attractive enough and follows the entire SEO rule it will definitely bring traffic to your website.
But you should never make false promises of providing higher ranking to your client’s website. The ranking are determined by search engine’s unknown formula that keeps changing with the introduction of new ideas and technologies .So you cannot predict the ranking before designing your client’s website.
There has been research in the field of SEO and SEM. Web marketing need to take care of users of all ages and different backgrounds. Users who are above a certain age ,are not much expert in using web tools or those who are not into software and have different work areas, do not know the latest terms and languages used by the software professionals. The children are again not the one who knows everything about web. So to do an efficient marketing the SEM needs to consider the user type and their needs.
There are many things to be carefully checked before the website is finally made. The website should be easy to access, understand, be clear to people visiting the site and the images used should be attractive .The web designer and the company should know what kind of users are supposed to visit the site . Keeping the website viewer hooked to your website the text and design used should be clear .There are many users all over the world who will see your site ,you should be careful for that.
The results of this research provide insights into the ways many users differ from their expert counterparts when it comes to using the Internet and the perception of such users.
There are many problems faced by a less expert user on your web page.
These problem arise when —
* You are using useless scrolling of page
* Your web page links are not clearly marked
* You are not indicating already visited and non visited links
* You use more number of technical terms in text or ugly text
* You are using unclear small fonts for the text and pages
* The instructions are not clear on web page
You should check your website for these problems. So you need to take steps to make your web page easy for all the users coming to your page.
There has been great competition in market among companies specializing in SEO and SEM. Research on getting the highest ranking in SEO have been done by companies on the web. Many companies are spending much of their money towards web trading and marketing to get the rank among 1 to 10 search engine result. Situation has reached to analyze how beneficial it is to use SEO and SEM for marketing .What are the benefits and when the help by SE marketing is not of much use by the company.
There are a few who think that pay per click marketing is not worth for them .For example like when a business has limited clients then there is no use for the option of Pay-per-click .Many also believe that if they have to pay for an advertisement its of no use. Because as you are spending money on it, you don’t get that much benefit of such.
The case of business to business clients is included in the exception when there is not much benefit of SEM marketing. There has been situation in search engines when paid and natural advertisers were treated in the same way. But new techniques are being used by search engines to differentiate between paid and non paid advertiser. New trends are to keep paid advertisers and non paid advertisers in different groups..
The search engines are also realizing the importance of natural advertising and the web sites having paid links are gradually getting lower ranks in search engine than before. MSN also has developed an algorithm to effectively limit the visibility of websites in the ranking order who are using the services like PPC. The steps against PPC can start a new trend. MSN has also filed to get its algorithm patent. Google has a different algorithm and is still works on the paid advertiser’s concept.
If there is a link to your web page in another page then you get one page link. The more number of links to your pages will decide your performance in Google search engine and increase your page rank.
To increase the page rank many techniques are tried by the web marketing teams like link farming .Link farm increase links to the page and hence increase the page rank. This method can be beneficial to your website marketing but can also create a negative impact on your web promotion campaign. Your website can be penalized for opting improper methodology for web marketing by the search engines.
Generally , a probability number is used to calculate the page rank of a page from the number of inbound and outbound links present on the page i.e. PR(A) = (1-d) + d(PR(t1)/C(t1) + … + PR(tn)/C(tn)) PR is Page rank.
It is said that this equation is used to get the page rank but at times it can vary. There are also many other factors that effect your page ranks. Google filters the links from many known link farm. Hence, your web site should not get links from such outbound sites.
If you get a link from a website high in page rank then you are benefited more than a link from a page low in page rank. You are also benefited from the links by the pages of your site.
Your page rank can change if you have many outbound links and less inbound links. So you should take care of the number outbound and inbound links from your website pages. Outbound links lowers your Page Rank .To counter the drain you should have a reciprocal links from those links.
As page links are important for a Search Engine Optimization you should keep a check on it. Generally a standardize website link URL, you should use for your website.
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