According to the latest news Yahoo tops the customer satisfaction ranking .The report has been published by The University of Michigan’s American Customer Satisfaction Index. It has rated yahoo to be better than Google. The score of different search engines were like Google getting 78, Ask gets 75, MSN gets 75 and AOL gets 67 and yahoo gets 79 out of 100.
The reason behind the indexes are estimated to be the implementation of Yahoo Shortcuts , the Yahoo Answers in search results ,the visual results , removing unnecessary results , better marketing by Yahoo and introduction of live Flickr photos. Yahoo works on member base has better ways to winning over its users with a better search experience. Yahoo has been directed by its users and so it is much customer based search engine.
The negative points of Google are expected to be its confusing results, changing of Ad Words background colors, homepage carried over from 1999 and personalized search results. Both the search engines Yahoo and Google offer images, video, maps, email, shopping but yahoo is liked by the user for its social networks and emails
The customer satisfaction level has been supporting Ask .com as well. Ask has improved its performance from the last year up by 21% and ask is still gaining its share in the market.
Google has got a customer satisfactory index of 78 out of 100 that is 1 point less than yahoo this generally doesn’t effect the giant G in Search engines as Google has been keeping up with the largest market share , but the innovations and algorithms it uses to give the search results at times gives awful results in search engines that makes a user to search on and on for a simple result. The base of Google is its search engine performance that makes it a world leader if that is up to the point Google can expect everything else in its favor.
Google needs to check that for many keywords the results are not satisfactory in its search engine .Many times complaints can be seen for the results that Google provided. Other search engines like Yahoo provide better options in their result. Other than search result Google need to look more attractive and clean to its users in its results and compete with the presentation as well. The high technology and innovative research work will be of no use if the results in search engines are not up to the mark.
Next week Google is coming up with a feature to embed maps directly into the web page Google will provide feature that helps coder to just copy and paste of code to the page to embed an image.
Google will enhance the feature to get it embedded in blogs and non-developer generated sites as well.
Google has been against automated SEO software , Google doesn’t like the hidden data used by a few SEO’s and ‘the use of black hat SEO techniques are completely unethical’, such articles relating to Google show that Google has been against a few and many practices followed for SEO. Google says that ethical practices followed by SEO companies are welcomed but the unethical ways are not liked by Google. Google has been against the unethical practices followed by SEO companies. The basic ethical practices involve good content, proper code and straight forward methods for SEM.
The ethical ways for SEO involves long term continuous efforts that need building a proper infrastructure for the website .SEO involves investing money by companies that can be on monthly basis or one time. SEO can take more than a month to a year to give the needed result and no guarantee can be made for giving good ranking to your website. If your website is credible you will get the desired result or you need to depend on your luck to get higher ranking. If your website once gets a high ranking than you can get good ROI.
Above all, most search engine marketing agencies don’t just offer SEO, they offer paid search (PPC) as well. SEO practices are cheaper than PPC marketing. PPC can guarantee you a result. PPC is a fast way to popularize your website. You need to invest for your campaign and that too regularly. When you doubt your performance, you can get a result on using PPC. You can monitor your performance as you spend money. This is a method provided by search engines itself that encourage marketing for less ranking sites.
If the search engines don’t like marketing then they should not encourage the PPC marketing. Google, Yahoo and MSN work closely with agencies in PPC and if search engines were to dislike search marketing they would have discourages PPC as well. Basically the search engines are profit oriented and wish to keep a bit of value added to them. The search engines give the opportunity to a website to rank well if either they are genuinely above average or they can help generate money. It can be interpreted that there is no rank for average site as considered by search engines that is not investing in PPC.
To cater the needs of semantic search on web, a research project in Computer Science and Electrical Engineering, carried out by Ebiquity Research Group, has developed an engine that searched documents on semantic web. The research was carried out at the University of Maryland.
Google will stop its video sales service on net from Wednesday. Google will not show the television shows through the Google Video Service and stop offering download-to-own and download-to-rent programs on Wednesday, according to an e-mail messages sent to the customers.
There has been lot of research on SEM and finally a set of strategies has been followed by marketers. The marketers are concentrating on the following set of marketing techniques-
SEO – SEO uses optimization to get a placement in searches without putting money for getting the result and SEM is a marketing technique where listing of a website is done by paying Both way marketing is done but SEM needs investing for marketing. On –Page optimization and off-page optimization are done by SEO. On-page optimization includes proper coding on the page and off-page optimization includes the link building techniques.
RSS Feedback – RSS feeds go to the customers to deliver them content relating to marketing campaigns .RSS feeds have been popular in last few years for getting responses from the customers.
Online Video Advertisements - Like television those sitting on internet get the advertisements on their desks through online videos. Visuals make a greater impact on an individual, so this concept is giving many benefits to marketers.
Blogging –Blogging is a methof of marketing where social network of bloggers transmit the advertisements from one to many. It is also a popular marketing method where continues efforts is needed to be made for getting the required results.
PPC – Pay Per click attracts many because of its attached monetary benefit. It is a marketing technique where the customer is paid for promoting the advertisement. There are three main engines dominating the PPC world Google AdWords, Yahoo Service Search and Microsoft adCenter.
Bookmarking – Online bookmarking is a client making technique .Once a client likes an advertisement; he can bookmark it to his computer.
Email marketing-Marketing through email marketing is initial ways of marketing where messages are sent to many users at a time on their email address to get feedback. This not much liked way of marketing.
Affiliate marketing –Marketing of an advertisement when you are marketing for your own product is done by Affiliate marketing method .You are benefited when there is a customer for the affiliate program also.
Google is planning to shut down the video rental and video selling services. The service had started 19 months back and Google is supposed to be working towards advertising format and will find a video advertising system at the year end. The video section on the website of Google will stop showing paid programs.
Google is charging its users for extra space it will provide. The yearly prices quoted for 25GB is $75 and for 6 gigabytes for $20 for storage of pictures, music or other files.
Gmail provides 3GB space free for storage and for those users having extraordinary space demands Google will be charging money.
Google had been researching towards the practices followed in cookie privacy policies and is destined to make changes in its privacy policies to suit the user needs. Cookie Privacy works at client and server both the terminals. Cookie lifetime was major issue to be taken care of. Cookie helps the search engine to get the preferences of a user like the setting for language, number of results on a page, Safe search settings etc. Google uses the ‘PREF’ cookies for remembering the information related to a user.
Users from Europe and US had been complaining of cookie history stored by Google that has been creating privacy problems. User has the option for deleting the cookies on his machine depending upon his needs, but Google wished to have a certain life time limit for a cookie and define the expiry of a cookie stored by Google ad.
According to the new privacy practices news, Google will employ shorter expiration rate in its ad-serving tests. The time limit will be 18 months for removing the user information for the cookies .The information like IP Address and cookie ID number of the users to Google will not be stored or get anonymous after 18 months. This new announcement will allow people to opt out of the test ad-serving cookie if they wish to.
Google in working on ideas like
* Google will set up the ‘crumbled cookies’ so that the data related to the identifying number also called the Cookie ID number will be broken into different cookies to disseminate the ad history of the user.
* Google will provide attention grabbing notices with in ads to make the users know who has been putting up the ad and what information of the user is getting stored through the ad.
* Google will acknowledge feedback from the users to understand the likings and dislikes of users for a certain kinds of ads.
According to the Google they have been experimenting and testing ways to deliver relevant and new kinds of ads. They have been testing the various ad-serving technologies to know the pros and cons of such online technology. Google is trying to find innovative ways to store the user information so the privacy of user is not affected.
Yahoo has appointed Reggie Davis as VP for its Marketplace Quality to get better results in quality and search listings.
He is also responsible for checking frauds related to clicks and enhancing yahoo features to deliver more transparency and faster results.
The Davis team will integrate traffic quality and marketplace qualities to its services.
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