Yahoo Search will use a blend of video, music, lyrics and images properties all put together to the Yahoo Search Music Shortcuts as an enhancement to its features in searching. The video will also have video preview capabilities. This will help users gaining information and also getting entertained.
Yahoo to provide Paypal option for its advertisers
Yahoo search marketing has added the option of Paypal to help its advertisers send payments on Paypal as an option. Paypal has been as easy way for money transfer online and since many advertisers use Paypal merchants feature for their transaction, this facility has been added by Yahoo as well.
Universal searches are the latest trend followed by all search engines. Universal searches includes a search query giving out search results that includes images ,videos ,blogs, news articles and many other multimedia types.
Started by Google in May 2007, the search features are getting updated every month. Google has the feature like so called invisible tabs that searches for such multimedia in the websites. Not only Google other search engines like Yahoo, MSN, and Ask are also emphasizing on having universal searches with all features integrated to their search engines. Yahoo Shortcuts have integrated with Yahoo channel information, video, music, user rating and many other features to get updated. Ask is also concentrating on integrating such features to its search results.
Advantages of Universal searches:
* Integration of images, blogs, news, locals, finance and videos in news results or movies in results are entertaining and beneficial for the users
* Search for a keyword not only provides the text for information but also the images related to it.
The search engines are upgrading the facilities in their search results to get more and more visually interpretative results. But we can fine a few disadvantages of universal searches in our results:
* For example in case we search for name of a person that has many words relating to a place ,the search result will give you the information related to the person and also the maps of place in the name of the person.
* Many times we are not interested in getting the video results and want straightforward textual information, also it can happen that we don’t want heavy images in our searches due to bandwidth problem, and then the results are of no use and sometimes also disturbing.
* Also the universal searches have many videos and images that search engines can sometimes misinterpret and the ranking can be affected in that case.
The trends to upgrade the visuals are being worked out by major search engines like Yahoo, Google, and the new features into Yahoo! Searches are one of its examples of improvement towards universal searches.
The next trends will be of integrating videos to search results and to get less dependent on textual information in searches. For ranking videos Page Rank and inbound links are not given much importance by Google in fact it has been working towards getting a combination of phrases, views, comments and social messages on the video to influence the ranking of the images and videos.
For Google the software Adobe Integrated runtime and Flash are a requirement, as for playing Internet video the software Flash is needed. MSN has its own software similar to Flash to play videos on internet without downloading plug-ins to your machines.
Therefore, Google is planning to acquire Adobe Acrobat, Photoshop, AIR and Flash from Adobe. IAB and Lead Generation Committee issue standards of Data safe Transfer
“Lead Generation Data Transfer Best Practices “ has been announced by Lead Generation Committee with the help of the Interactive Advertising Bureau that includes the standards for advertisers and publishers on security of data that is sent and standards on receipt of data that is transferred online everyday by companies.
It stresses on encryption and common format of data for security online.
According to study the SEM is greatly affected by the social networking and study by a mobile media authority M: Metrics shows that there are around 12.3 million American and European mobile users who access social networking sites through their mobile phones. Social networking helps your site to gain a high Page Rank in Google and also get into Search Engine Result Pages or SERPs used in most of the search engines. It also helps you get inbound links to your site .There are many social networking sites designed to boost your marketing for getting a higher ranking in search engines. There has been much emphasis on using social networking for enhancing results in search engines.
A mobile is becoming a more important tool for social networking. According to a report on social networking there are many social networking sites like Wikipedia, del.icio.us and MySpace etc out of which the mobile users are using MySpace and Facebook for social networking. Other than the two sites the YouTube and Bebo is also being used by the mobile users in the United States and the United Kingdom.
Many other countries are also actively involved in social networking like Italy, Spain, Germany and France. The trend of mobile user’s social networking on internet sites has been increasing day by day. In US and UK MySpace is a favored social networking website but for other regions and countries MSN is said to the most favored social networking website.
One trend that was prominent in the research on mobile users is that the current generation young users and many below eighteen years of age are the active participants in the social networking that are accessing the website almost everyday. The mobile social networking market has been catching up with those in age group of 18-24 in US and UK, and in France, Germany, Italy and Spain, the ages are 13 to17-years.
These social networking sites are of much benefit to the website owners, as in according to the results of study the reviews send by users are much read by the website owners, shoppers ,companies and strategies of the website owners are based on the reviews sent by users in the social networking websites. Study say 77% of online shoppers read customer product review and ratings and 28% of internet users have tagged photos, news or blog posts. The results also say that those sending feedbacks on forums and blogs tend to buy a lot online.
So overall effect of money flow on internet are much effected by social marketing and since mobile is being used by many for social marketing on internet, mobile also has acquired much importance in social networking and search engine marketing.
Google webmaster has been improved to be aware of sitemap .The system will tell whether the sitemap URL is valid or not, webmaster will be alerted for all problems instead of the alert only on the first problem and webmaster will be able to tell against URLs with less inputs in the Google webmaster.
According to a survey, online retailers are not making maximum benefits of SEO. Out of top 100 Internet retailers only 20% are well optimized and others are either moderately or nominally optimized.
The survey has been done to encourage retailers to keep a check on their performance in search engines and improve their rankings by using the benefits of SEO.
Multilingual SEO is to translate your website in many languages to make is available to maximum customers. The benefit of internet and SEO practices should reach all people of the world. The world consist majority of people who do not know English language. According to a report 63% of the population is non-English speaking and so they are not using English for their business.
Many website you must have visited are made in local languages be it of hotels, retail, businesses etc .That is done to make the local people informed about the availability of the business. Those who are non-English speaking shouldn’t miss the information on website that is available only in English. All these problems faced by web users are solved by the Multilingual SEO. The SEO services will be for any language English, French, Spanish, German and many other languages. There have been doubts on the effect of ranking of a website if made in other languages. But according to all the major search engines the same rules are followed for getting the results be it in any language.
The search in non English languages is performed by search engines by first collecting the search terms and getting the proper analysis of permutations and combinations of how the search terms will be used. Many terms are merger of many words and many times the language search may involve words, synonym and other grammatical syntaxes, so optimizing becomes a tough job. The search for non-English pages becomes difficult as the number of directories and article banks are less for a local language.
Methods of SEO like link building can be used to optimize a non English webpage. There are many benefits of using an effective Multilanguage SEO method.
* Local People who are non-English get to know your website that helps your business in your area
* Across your country your website will be reached by all English and non English people helping you enhance your business prospect outside your country.
* It will help you to target customer location wise and territory wise and be prepared for different kinds of customers.
As Yahoo! Locals has been introduced to reach the local customer the same way multilingual SEO can benefit a business by reaching to local customers in their languages.
After Yahoo has launched its Traffic Quality Centre (TQC) , Google is also launching its click fraud protection system called the Ad Traffic Quality Resource Center where Google will filter automated clicks ,do offline analysis of clicks and investigate from advertisers to keep a check on the valid clicks.
LA times is using the Google Map Mashup that shows the areas information relating to homicides that have occurred at a place in a particular area of Los Angeles. The Maps also inform about the type weapon used to commit the crime .This feature will be helpful in selecting an area to live in LA and making sure of the neighborhood.
Yahoo! Locals are one of the great steps by Yahoo to get more from its registered customer base. There are many benefits of Yahoo! Locals to the users and also to Yahoo itself. Yahoo will be benefited through gaining popularity in its customer due to the following reasons:
* The local web portal of Yahoo is far better and has greater impact than Google website.
* Many sectors like, for real estates, locations, medicines, child care, schools and restaurants, you can get the best answers from those who are experienced or are dealing in such fields and are present in your locations. If you have familiarity in these areas then your knowledge can be used by others. This will attract the local users to Yahoo Locals.
* You can track new business in your area through Yahoo! Local..
* Yahoo! Directory is also selling point with this information having third party data providers as well.
Yahoo may also offer the enhanced local search results. The results will be based on the multiple resources from the customer base and provide customers with branded results without leaving the context of search result. Google is a leader in, number of people searching the results on the website, but the registered users are more in Yahoo. Local users will have greater opportunity to interact through the Yahoo local.
The features integrated to Yahoo! Locals are a number of new and exciting elements. All information presented to the user will deliver a higher quality experience. The sections will include Commenting on User Reviews, Weekender, More Local Buzz, Best Local Events, Most Popular, and My Local Improvements. The new feature will include three tabs showing the City guide tab, My locals tab and a Directory tab.
Yahoo’s new Yahoo local has many features as given below integrated to facilitate users searching for local information.
* According to Yahoo the user ratings and reviews and the user generated content will get more viewers on introducing such facilities. This will also help user to comment on reviews and actively participate in community. You will get a feeling as if you are talking to somebody in your area instead of saying something with no feedback or responses. Those who are getting benefits from what you say can reply you back and you can track comments on your reviews from the My Local Page.
* Weekly you can select events, movies to plan your weekend, top search terms in your local /hometown will be displayed to you weekly that will include new business in your area and all that people are talking about.
* Best social and upcoming social events in your local will be shown, key categories of Restaurants, Health & Beauty, and Home & Garden. A new save for later feature so you can quickly archive those hidden gems you uncover along with your recent reviews, tags, and collections.
* The one click rating will not be present and also all the areas in the locals are not featured.
All these will help Yahoo to take a giant leap towards satisfying its customer and improve its business as well.
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