Google has deployed a universal search that includes more than 200 signals for ranking. Many vertical search results will also be included in the main search result. Verticals like image search and maps were long running high performing verticals.
Most of the SEO approaches are focused on Title / H1 tag /Body text /Density of keywords but not considering the optimizations done by using images. If there are information related to the websites in the address and the content of the website, the images can tell you far better about the website without going to details.
SEO tries to increase a reason why the user will visit your site. There are many ways you can give information related to your websites through an image. Google can check out when a user searched for a website and after visiting, in seconds, clicked back to the search result page instead of looking into the content of the visited website.
This can bring back a negative feedback for your website. To grab the attention of visitors to your website, you need to put attractive displays on it. Having long ugly text and no images makes a negative impact on the user visiting your site.
The need of an image on your website displaying your business name, type and location and photographs of the products available at your website are a must. You must have seen products display by eBay and its popularity among visitors. You can also put the logo of your business on all pages, linking to the home page of the website.
You should always put the keyword of your website in the alt text of your images to be searched easily by engines. You can also put map links and blog links to your website. You can use email campaign to your website through images to get visitors to your website. You can also add the main image of your website to the directories for marketing.
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