Universal searches are the latest trend followed by all search engines. Universal searches includes a search query giving out search results that includes images ,videos ,blogs, news articles and many other multimedia types.
Started by Google in May 2007, the search features are getting updated every month. Google has the feature like so called invisible tabs that searches for such multimedia in the websites. Not only Google other search engines like Yahoo, MSN, and Ask are also emphasizing on having universal searches with all features integrated to their search engines. Yahoo Shortcuts have integrated with Yahoo channel information, video, music, user rating and many other features to get updated. Ask is also concentrating on integrating such features to its search results.
Advantages of Universal searches:
* Integration of images, blogs, news, locals, finance and videos in news results or movies in results are entertaining and beneficial for the users
* Search for a keyword not only provides the text for information but also the images related to it.
The search engines are upgrading the facilities in their search results to get more and more visually interpretative results. But we can fine a few disadvantages of universal searches in our results:
* For example in case we search for name of a person that has many words relating to a place ,the search result will give you the information related to the person and also the maps of place in the name of the person.
* Many times we are not interested in getting the video results and want straightforward textual information, also it can happen that we don’t want heavy images in our searches due to bandwidth problem, and then the results are of no use and sometimes also disturbing.
* Also the universal searches have many videos and images that search engines can sometimes misinterpret and the ranking can be affected in that case.
The trends to upgrade the visuals are being worked out by major search engines like Yahoo, Google, and the new features into Yahoo! Searches are one of its examples of improvement towards universal searches.
The next trends will be of integrating videos to search results and to get less dependent on textual information in searches. For ranking videos Page Rank and inbound links are not given much importance by Google in fact it has been working towards getting a combination of phrases, views, comments and social messages on the video to influence the ranking of the images and videos.
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