For Google the software Adobe Integrated runtime and Flash are a requirement, as for playing Internet video the software Flash is needed. MSN has its own software similar to Flash to play videos on internet without downloading plug-ins to your machines.
Therefore, Google is planning to acquire Adobe Acrobat, Photoshop, AIR and Flash from Adobe. IAB and Lead Generation Committee issue standards of Data safe Transfer
“Lead Generation Data Transfer Best Practices “ has been announced by Lead Generation Committee with the help of the Interactive Advertising Bureau that includes the standards for advertisers and publishers on security of data that is sent and standards on receipt of data that is transferred online everyday by companies.
It stresses on encryption and common format of data for security online.
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