According to study the SEM is greatly affected by the social networking and study by a mobile media authority M: Metrics shows that there are around 12.3 million American and European mobile users who access social networking sites through their mobile phones. Social networking helps your site to gain a high Page Rank in Google and also get into Search Engine Result Pages or SERPs used in most of the search engines. It also helps you get inbound links to your site .There are many social networking sites designed to boost your marketing for getting a higher ranking in search engines. There has been much emphasis on using social networking for enhancing results in search engines.
A mobile is becoming a more important tool for social networking. According to a report on social networking there are many social networking sites like Wikipedia, del.icio.us and MySpace etc out of which the mobile users are using MySpace and Facebook for social networking. Other than the two sites the YouTube and Bebo is also being used by the mobile users in the United States and the United Kingdom.
Many other countries are also actively involved in social networking like Italy, Spain, Germany and France. The trend of mobile user’s social networking on internet sites has been increasing day by day. In US and UK MySpace is a favored social networking website but for other regions and countries MSN is said to the most favored social networking website.
One trend that was prominent in the research on mobile users is that the current generation young users and many below eighteen years of age are the active participants in the social networking that are accessing the website almost everyday. The mobile social networking market has been catching up with those in age group of 18-24 in US and UK, and in France, Germany, Italy and Spain, the ages are 13 to17-years.
These social networking sites are of much benefit to the website owners, as in according to the results of study the reviews send by users are much read by the website owners, shoppers ,companies and strategies of the website owners are based on the reviews sent by users in the social networking websites. Study say 77% of online shoppers read customer product review and ratings and 28% of internet users have tagged photos, news or blog posts. The results also say that those sending feedbacks on forums and blogs tend to buy a lot online.
So overall effect of money flow on internet are much effected by social marketing and since mobile is being used by many for social marketing on internet, mobile also has acquired much importance in social networking and search engine marketing.
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