Yahoo! Locals are one of the great steps by Yahoo to get more from its registered customer base. There are many benefits of Yahoo! Locals to the users and also to Yahoo itself. Yahoo will be benefited through gaining popularity in its customer due to the following reasons:
* The local web portal of Yahoo is far better and has greater impact than Google website.
* Many sectors like, for real estates, locations, medicines, child care, schools and restaurants, you can get the best answers from those who are experienced or are dealing in such fields and are present in your locations. If you have familiarity in these areas then your knowledge can be used by others. This will attract the local users to Yahoo Locals.
* You can track new business in your area through Yahoo! Local..
* Yahoo! Directory is also selling point with this information having third party data providers as well.
Yahoo may also offer the enhanced local search results. The results will be based on the multiple resources from the customer base and provide customers with branded results without leaving the context of search result. Google is a leader in, number of people searching the results on the website, but the registered users are more in Yahoo. Local users will have greater opportunity to interact through the Yahoo local.
The features integrated to Yahoo! Locals are a number of new and exciting elements. All information presented to the user will deliver a higher quality experience. The sections will include Commenting on User Reviews, Weekender, More Local Buzz, Best Local Events, Most Popular, and My Local Improvements. The new feature will include three tabs showing the City guide tab, My locals tab and a Directory tab.
Yahoo’s new Yahoo local has many features as given below integrated to facilitate users searching for local information.
* According to Yahoo the user ratings and reviews and the user generated content will get more viewers on introducing such facilities. This will also help user to comment on reviews and actively participate in community. You will get a feeling as if you are talking to somebody in your area instead of saying something with no feedback or responses. Those who are getting benefits from what you say can reply you back and you can track comments on your reviews from the My Local Page.
* Weekly you can select events, movies to plan your weekend, top search terms in your local /hometown will be displayed to you weekly that will include new business in your area and all that people are talking about.
* Best social and upcoming social events in your local will be shown, key categories of Restaurants, Health & Beauty, and Home & Garden. A new save for later feature so you can quickly archive those hidden gems you uncover along with your recent reviews, tags, and collections.
* The one click rating will not be present and also all the areas in the locals are not featured.
All these will help Yahoo to take a giant leap towards satisfying its customer and improve its business as well.
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