There are many rules to be followed for making your website get a top ranking in the search engine. The need for a good overall performance by your website can be catered initially by a program code that make use of the Title tag , Meta Tag , keyword density and anchor text ( that is the clickable link of your website ) for optimization .
If you want the website to be displayed among top order website in a Search engine, you also need to use a SEO tool. You need to get a tool to know the list of your competitors, the list of links visiting your site and check whether the links are coming from the same domain or from different domains.
You can also use the Meta Tag Analyzer to check your Meta tag. There are page ranks given by Google from 0 to 10 .You should have a knowledge of how Google search engine works and how can you get a good page rank.
Some of the practices of on-site optimization can result in reverse way. Many times to increase the density of keyword the program code is written in such a way that the key word appear all over the text in invisible form, it is said to be beneficial but it can also effect the performance of website in a reverse manner.
Too many of keyword can result in overstuffing and result in over optimization penalty by Google. You can instead use the keyword of your website in first place on your page title. The keyword should appear in between 10-20 % density in page.
The same way repetition of h1 tag can also result in over optimization penalty also known as OOP by Google .The rules to have a higher order rank in Google search engine are different from other search websites. You need to check your website for Google in a different way. Marketing for your website can be done for a good rank.
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