There has been research in the field of SEO and SEM. Web marketing need to take care of users of all ages and different backgrounds. Users who are above a certain age ,are not much expert in using web tools or those who are not into software and have different work areas, do not know the latest terms and languages used by the software professionals. The children are again not the one who knows everything about web. So to do an efficient marketing the SEM needs to consider the user type and their needs.
There are many things to be carefully checked before the website is finally made. The website should be easy to access, understand, be clear to people visiting the site and the images used should be attractive .The web designer and the company should know what kind of users are supposed to visit the site . Keeping the website viewer hooked to your website the text and design used should be clear .There are many users all over the world who will see your site ,you should be careful for that.
The results of this research provide insights into the ways many users differ from their expert counterparts when it comes to using the Internet and the perception of such users.
There are many problems faced by a less expert user on your web page.
These problem arise when —
* You are using useless scrolling of page
* Your web page links are not clearly marked
* You are not indicating already visited and non visited links
* You use more number of technical terms in text or ugly text
* You are using unclear small fonts for the text and pages
* The instructions are not clear on web page
You should check your website for these problems. So you need to take steps to make your web page easy for all the users coming to your page.
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